Reebok is an American-inspired global brand with a deep fitness heritage and a clear mission: To be the most efficient fitness brand on the earth. Not a very easy one. But if there is one brand that can make it happen, it’s Reebok, the brand that used to be fundamentally a part of a fitness movement that without end changed the way we have a look at spandex and headbands. Sure, this isn’t the 1980s anymore – the world has moved on. But so has Reebok and it continues to be daring. Daring is knowing greatness doesn’t come from sameness. The past years have been characterized by a transformation from traditional sports to fitness. The three sides of the Reebok Delta, a symbol of change and transformation, represent the physical, mental and social changes that occur when individuals embrace the challenge of making improvements to themselves in the gym, in their lives and on the earth.